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GreyRock Insights
Financial clarity for founders
Practical guides on fundraising, SaaS metrics, cash management, and everything in between.
All articles
- SaaS Finance
The Founder's Guide to SaaS Unit Economics: CAC, LTV, and the Metrics That Matter
Understanding the relationship between Customer Acquisition Cost and Lifetime Value is the single most important financial concept for SaaS founders. Here's how to calculate, interpret, and improve them.
8 min read - Fundraising
How to Make Your Financials Investor-Ready Before Your Series A
Most founders underestimate how much financial due diligence matters in a funding round. We break down exactly what top-tier VCs look for and how to prepare six months in advance.
10 min read - Financial Planning
Cash Is King: A Practical Cash Flow Management Framework for Startups
Running out of cash is the most common cause of startup failure. Learn the 13-week cash flow forecast methodology and the early-warning KPIs every founder should monitor weekly.
6 min read